FOR IMMEDIATE RELEASE
Bad Homburg, Germany —17 November 2025

SWIFT HOLDING is pleased to announce the launch of its new public-facing brand identity, SWIFT GROUP. This change reflects the company’s strategic evolution from a single holding entity to a group of multiple businesses operating under a unified brand.

While there is no longer a single legal entity called “SWIFT HOLDING,” each of the companies within the group continues to operate as separate legal entities. The SWIFT GROUP brand now serves as the overarching identity for all affiliated companies, creating a cohesive market presence and stronger brand recognition across Real Estate, Art Advisory, Digitalization and others.

“The evolution to SWIFT GROUP allows us to present a unified identity for all our businesses, while still maintaining the operational independence of each entity,” said Mr. Tobias Steyer, Founder and CEO. “This change enhances clarity for clients, partners, and stakeholders, and positions us for future growth.”

Key Points of the Brand Evolution

All group companies now operate under the SWIFT GROUP brand in public communications, marketing, and digital platforms. Each business unit remains a legally independent entity, with operations and agreements unaffected by the branding update. The term “Group” better reflects the multi-entity structure and diversified services provided by the organization. SWIFT GROUP ensures consistency across client touchpoints, social media, and corporate materials.

The transition to SWIFT GROUP is a strategic branding initiative designed to reflect the company’s growth and the collaborative ecosystem of its businesses. Existing partnerships, contracts, and operations remain unchanged under the respective legal entities.